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Consider the possibility of unexpected value by giving party favors and tiny tradeshow trinkets... The Paris Review featured an article in its March 3, 2015 blog, "Heartbreak: How a Tchotchke Became a Family Heirloom of Sorts."  I was smitten with the story and reminded of my father coming home from tradeshows and emptying treasures, such as googly-eyed creatures and wild-colored pencils, from his pockets into my six-year-old hands. He bequeathed the various promotional products to me, as if they were treasures, and I felt loved. Decades later, I worked for him. Prior to one holiday season, he and I were discussing gift options to give to customers. He chose decidedly feminine gifts, nice crystal items that I was sure none of his male customers would want. I felt confused.  Why crystal bowls? [...]

Promotional products are tools to help us connect... Connection with new customers Commemoration of connection with current customers, vendors, and employees When the connection isn't so strong, you need many tools in your tool box to re-glue the connection. Promotional products can be like an olive branch, labeled "I'm trying". ...because good relationships facilitate good business And so, I started this blog to share stories about promotional products and corporate gifts--those small, tangible symbols of business that highlight your corporate brand. Who you are and what you aspire to be. Why "your people" should care. Your team, including customers and vendors,  as well as employees. Your style and personality, whether serious and conservative, or serious and silly Southwest Airlines is a shining example that the latter-- serious and silly--are [...]